I'd primarily do it (licence rpg materials using CC) to reach and involve a wider audience - that is, for marketing purposes. Why CC instead of other open licenses? Since you're not asking for legal advice (which I could not give you anyway), I'd say that its primary "selling point" is that a lot of people are already familiar with it online, hence it would provide a basic trust even for those who don't know the rpg-specific licences.
As for companies willing to share, I have no idea, but you might want to take a look at rpg.net's list of CC licensed games and visit some of the sites linked, check if they have forums or other ways to contact them.