The Lightning Lure spell (Tasha's Cauldron of Everything, Ch. 3) is able to lift a creature into the air, and a creature in the air without the ability to maintain that position falls immediately (Xanathar's Guide to Everything Ch. 2). However, the meaning of "immediately" is unclear as related to an intervening "if" in the middle of a single sentence without a comma as it is in Lightning Lure:
The target must succeed on a Strength saving throw or be pulled up to 10 feet in a straight line toward you and then take 1d8 lightning damage if it is within 5 feet of you.
Is there an instant in which the creature can immediately fall between being pulled up 10 feet and potentially taking lightning damage, or does that instant not exist until the spell ends since Lightning Lure's duration is "Instantaneous"?
Put another way, if a wizard flying above an orc pulls them up 10 feet with Lightning Lure, will the orc take only falling damage, or will the orc take both falling damage and lightning damage?
(If no rules cover this and thus it's left to DM interpretation, why should a DM rule one way or another?)