By the wording in the book, lunging attack would only add a superiority die to the damage of one of multiple attacks and have no other effect.
That wording seems pretty clear to me - you make an attack (not an action to attack that would gain Extra Attack and etc, just a regular, single ol' attack) against any number of creatures within 5'. If there's like 50 tiny fey flying around stabbing you, you can probably attack all of them if they count as separate guys and not like, a Swarm. More reasonably, if say 4 goblins are all standing next to you trying to stab you with shortswords, you may make an attack against each of them - rolling 4 times to hit, and if you hit, rolling damage. An attack, aka 1 attack, each, against any number of enemies - within 5'.
This sage advice thing though has a wildly different interpretation of what these words mean. It seems wildly out of line with how the rest of 5e works, and specifically aimed at 'stopping someone moving while using whirlwind attack' by defining it to be a different thing than weapon attacks (which is weird, because you're making... attacks... with a... weapon).
Effectively the author clearly did not want people to be move and get to attack potentially everyone within their movement line with whirlwind attack, and made up some reasons as to why. This made a further problem for them down the line (this is now a weird single-attack-multiple-roll-multiple-target ability that interacts oddly with things like superiority dice and potentially other abilities that add damage to a single 'attack' or add to-hit to a single 'attack') that a simple 'no you can't, it's enemies within 5' of the position you are in when you use the ability, you can move between the attacks but this does not grant you additional attacks' would not have.
Regardless, if Sage Advice is taken as rules text, then quite explicitly, you add that superiority dice to ALL damage rolls made as a result of whirlwind attack. It's ONE ATTACK, and lunging attack says that you add range to your attack (pointless - whirlwind specifies within 5') and then if that attack does damage, you add the superiority die to the damage. And since it's all part of that one attack according to sage advice, bam. Your d8 (or w/e) gets added to everything. And potentially other stuff too, i'd have to check the wording on things like Divine Smite etc.
Now like, is this broken?
I mean, probably not? At level 11, a Wizard can douse a room in flames and turn like twenty guys into charcoal briquettes 10+ times a day. Being able to attack some guys standing next to each other and get some damage bonuses to that if you've like, taken a feat or multiclassed, does not seem amazing comparatively. If you could do it at level 3, and by level 7 you'd have 3 abilities all adding damage dice to that massive swirly-boi swing then sure. That sounds okay. Not great, just sorta Fireball-ish. But 11 levels in ranger to get whirlwind attack in the first place means it's unlikely to be all that exciting.
In fact it is likely to be very very underwhelming.
Is this the designer's intent?
Did they want you to get all possible bonuses on whirlwind attack to make that 1 attack you do to each guy very deadly?
Unlikely. 5e is designed (and sage adviced, the new term for 'errata') in a fairly reductive and anti-optimization manner. Anything like this ('comboing' abilities) seems to be viewed with a combination of disdain and deep alarm.
It's likely that the designers think attacking three adjacent bog trolls (or whatever) for weapon damage + stat is a perfectly good and valid use of a level 11 ranger's turn, and that doing more than that would be too strong.