So, I've been trying to figure out the proper way to say "chapter" for a long time in Chinese. Is this something that depends on a case by case basis? (i.e. a chapter in a novel would be different in a textbook.) Or is there one word that cover all of the different uses? (Or are there multiple?).
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3Textbooks usually use 单元, which mean unit but is equivalent to the English 'chapter'. 章 is more likely to be used in modern novels for chapter. Ancient materials would be more likely to use 回. – Mou某 Aug 17 '14 at 16:17
4 Answers
There are a quite few ways to denote a chapter in Chinese. Some of the most commonly seen are:
章, 卷, 回, 篇.
If you wish, you can easily find examples of their usages here: "www.shuku.net". For your convenience, here are some links.
章: http://www.shuku.net:8080/novels/classic/zhongyong.html
卷: http://www.shuku.net:8080/novels/history/csdsgz/sgz.html
Because I need at least 10 reputation points to post more than 2 links, I cannot link examples of others.
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There are many examples of chapter usage on Jukuu here are two common usages I've seen (referring to the chapter by content or number).
Referring to a chapter in a book:
{This chapter} focuses on personas and their goals. Other models are considered briefly at the end of the chapter.
{本章} 重点讨论人物角色及其目标,结尾处将简要谈谈其他模型。
Usage with a number:
For more on scrollbars, see {Chapter 21}. 关于滚动条的更多信息参见 {第21章}。
More samples from Simplified-Chinese English Dictionary

From CC-Dict:
zhāng
章
chapter; section; clause; movement; seal; badge; regulation; order
章
zhāng jié
章节 chapter; section
章節
juàn
卷
scroll; book; volume; chapter; examination paper; classifier for books, paintings: volume, scroll
卷
Other usages may exist but they get further away from the more common usage of the word chapter.
There are several possibilities, from a dictionary:
chapter ['tʃæptə] n. 1. (书、论文或其他著作的)章,节,回
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