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I have read the Include Your Site Name in Search Results article:

https://developers.google.com/structured-data/site-name

..and was wondering if this works? I tried searching Google and I can't find 1 result that has this implemented? Has this been abandoned? Is it only relevant to certain countries?

I spent quite a bit of time browsing the search results from my laptop and couldn't see anything. I went through the search results from my mobile phone and also nothing.

Brendan Vogt
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1 Answers1

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It's always good practice is to put the name, author and url in the code that you are working on.

But to answer your question, I need to link you the news that google putted up before almost a year ago.

Google Replaces A Site’s URL In Search Results & Uses Its Site Name & Breadcrumb Path

Josip Ivic
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    But what do you see in the search results? I see the site URL, not the name and breadcrumb path. (?) – MrWhite Feb 10 '16 at 16:12
  • I haven't seen the site name in the search results. I tried mobile as well and nothing. So my question is will Google roll this out or has it been canned? What's the use if it's never going to be used? – Brendan Vogt Feb 11 '16 at 07:02
  • @BrendanVogt Either or is ok, but i suspect they will backtrack because of spammy or keyword injecty abuse of the facet. Its worth the bit of code though regardless...G isnt the only JSON-LD consumer out there, although it is at the forefront of applicable support at the moment. – dhaupin Feb 12 '16 at 00:07
  • @dhaupin You think JSON-LD will be the way of the future to markup structured data? – Brendan Vogt Feb 18 '16 at 07:58
  • @BrendanVogt For sure. Its an efficient way to transport/store "objects", and beyond this Schema.org use, JSON is the standard for a massive amount of the data transport "over the wire" these days. Eventually it will supersede XML, so things like sitemaps, atom/rss, and feeds will go JSON....or at least thats what my crystal ball implies :) XML will never go away as its a low level structure needed for internal things such as module/addon/plugin structs of legacy platforms, but it will indeed be "challenged" by object [JSON] data pipes. – dhaupin Feb 19 '16 at 00:38