If a 5-star review is posted on both Google Local and Yelp (identical review text), does it affect the SEO in a negative way (duplicate content or anything else I may not be thinking of)? Or is it a positive, in the sense that there are now two positive reviews out there? To clarify, I am using Google and Yelp as examples, my question really applies to all review sites.
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1This really is not going to matter either way – John Conde Jul 06 '15 at 16:18
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See also: What is duplicate content and how can I avoid being penalized for it on my site? – Stephen Ostermiller Jul 07 '16 at 10:21
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In the case of an overzealous reviewer he/she may decide to copy and paste the same review on many sites, it's out of your control. – Abu Nooh Aug 05 '16 at 08:29
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I would hope and suspect that Google would only reward for the first unique review and thereafter ignore any duplicates. Since its open for manipulate otherwise. – Simon Hayter Sep 04 '16 at 07:54
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The googlebot crawler is intelligent enough to identify situations where content may be duplicated for a reason, they already do this for product pages where the exact same text is present on a range of sites selling the same product. In addition the page taken as a whole will be different from the other customer ratings sites due to different customers adding ratings on different sites.
Chris Rutherfurd
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1In the case of reviews, the full review often gets a page for itself. If that is the case, Google may choose to index the full review on its own page on one of the two sites. – Stephen Ostermiller Jul 11 '16 at 12:05