So I have a PDM and 2 EDM that redirect to the first. Neither of these EDMs rank at all, but the primary one does just fine.
Right now, I'm re-directing in the .htaccess of both EDMs to the primary, but I'd like to rank for all 3 (just with different searches).
Essentially, my company offers 3 main services that work together to form a whole. I do quite well in all 3 areas, but I really want to rank for keywordsA and keywordsB, as I only currently rank for keywordsC.
I really don't want to put a lot of work into the 2 other domains, but enough that it will work.
What approach should I use?
1- Create 3 entirely unique websites and try to maintain them all (ugh).
2- Create 2 awesome "landing sites", keyword rich and straight to the point.
3- Just try to promote the heck out of the primary and leave the other 2 in the dust (but of of competitors reach, of course).