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I don't know what is terminology used for following examples.

I want to customize my website so when user search it on internet and it will return result look like following example for first search result.

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Jasmine.Olivra
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  • You build a site with lots of content, Google chooses the subtopics. You have no control over what Google decides to show as those top links. – Fiasco Labs Jun 23 '13 at 03:33
  • This is incorrect. You can demote URLs you do not wish to appear as sitelinks in Google webmaster tools. – Max Jun 24 '13 at 08:07

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