Internal Link building strategy

Question

I am having a few concerns about the best possible link building strategy for a large webshop.

The category structure is something like this:

www.site.com
www.site.com/whitegoods
www.site.com/whitegoods/washing-machines
www.site.com/whitegoods/washing-machines/front-loaded
www.site.com/whitegoods/washing-machines/front-loaded/siemens

Now I want www.site.com/whitegoods/washing-machines to rank for the search washing machines which is highly competitive.

And I want www.site.com/whitegoods/washing-machines/front-loaded/siemens to rank for search terms like front loaded washing machines which is not very competitive.

Normally you say that you want to pass PR down through the page structure but the page that really needs some juice is the www.site.com/whitegoods/washing-machines page that I want to rank for washing machines.

In other words: is it a good or a bad strategy to link from www.site.com/whitegoods/washing-machines/front-loaded/siemens to www.site.com/whitegoods/washing-machines with the anchor text washing machines?

Answer 1

Ok so - using this:

In other words: is it a good or a bad strategy to link from www.site.com/whitegoods/washing-machines/front-loaded/siemens to www.site.com/whitegoods/washing-machines with the anchor text washing machines?

The answer is yes. Since you are already in a context known as washing machines - its uninformative and redundant to alt tag just that. However, if the mechanism you are using to direct a user "up a tier" in the navigation, does indeed satisfy that level of ambiguity then thats simply the fact of the matter. However - Siemens does more than washing machines, perhaps you sell other siemens products.

Moreso - if this "link" is a portion of a breadcrumb - you could still use washing machines as the display text but perhaps a more informative description in the alt tag.