At the top level, the Finance category is shown as performing badly:
- Finance: impressions 8.1%, income 4.9%
I go in, and I see the following sub-categories:
- Credit & Lending: impressions 0.9%, income 4.9%
- Insurance: impressions 0.2%, income 0.0%
- Investing: impressions 0.4%, income 0.0%
This makes no sense. Where is the category that produces the missing 6.6% of impressions that result in zero income, and how do I block them?
Are these ads that are in Finance but not Credit & Lending, making them unblockable?