I have a site that has a domain name that is a word created out of a country code (like bit.ly awe.sm favo.rs) My question is how do search engines handle these.
For example, would a search on favors return a link to favors given their search criteria?
For on site copy, should the domain be used or the underlying word without the dot in it?
I'd like to know which would be most optimal to use in site copy for SEO purposes.