301 permanent redirect from keyword domain

Question

I want to rank for the keyword widget with my website myownwidget.example.

If I purchase the domain onlinewidget.example and make 301 permanent redirect to myownwidget.example will it help in terms of SEO?

This has been asked before, although I can't seem to find a suitable/recent duplicate? Old answers like this and this seem to be missing the point or not entirely correct IMO? — MrWhite, Sep 20 '22 at 09:26
Another possibility: What should I do with a ton of alternate domains? Redirect or use landing pages?. @mrwhite I'm not sure what you think is wrong with some of the answers. This answer looks pretty close to what I would write about the subject. — Stephen Ostermiller, Sep 20 '22 at 10:00
Does this answer your question? Domain name made of keywords redirecting to main website's page — Malte Landwehr, Sep 20 '22 at 18:22

score 1 · Answer 1 · answered Sep 20 '22 at 18:22

If onlinewidget.example is a competitor of yours with good rankings, this will work very well.

If onlinewidget.example used to be a competitor until recently, and the website or domain has been offline/disconnected/unregistered for only a few months, this is very likely to give you a boost as well.

There will be zero impact if onlinewidget.example is…

a brand new domain
a domain that was disconnected for a long time
a domain that changed hands multiple times and was redirected to multiple domains or had content on multiple topics over the years

301 permanent redirect from keyword domain

1 Answers1