I have found some 404 Html pages in my google analytics account, which have a good amount of traffic. But when I am checking my website or indexed pages, I can't see any missing pages myself when I am browsing my site? Is this 404s an urgent issue that needs to be fixed immediately? If I just leave them as missing pages, would that cause more problems afterward?
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John Conde
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SCC
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Do you have custom 404 handler with the GA snippet installed on it? Most sites don't use GA on their 404 pages. – Stephen Ostermiller Oct 24 '21 at 16:28
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I didn't have 404 handler, is it a plugin? – SCC Oct 25 '21 at 07:54
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You can configure your web server to use a custom HTML page or a custom script for 404 errors. See What is a Custom 404 Page and Why Do You Need One? – Stephen Ostermiller Oct 25 '21 at 08:15
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These should be redirected properly if the pages have simply changed, or left alone if they legitimately don't exist anymore. – Mike Ciffone Oct 26 '21 at 05:16
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What CMS are you using? WordPress, Jekyll...? – Unix Oct 27 '21 at 06:37
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Hi Unix, I use WordPress – SCC Oct 27 '21 at 14:13
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Many WordPress themes customize the 404 page as part of the theme. What theme are you using? – Stephen Ostermiller Oct 28 '21 at 12:11