TL;DR
The most important links are the following;
/reserveren(aka book now page)/veelgestelde-vragen(aka FAQ page)
but not appearing in Google search results
I’m currently optimising my SEO for my website. But I don’t get any blue buttons like my competitor (see the image, I removed all the text because else I advertise here).
SiteLink Searchbox (microdata): I guess that the blue buttons are SiteLinks I added the following:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://site-url.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://site-url.com/faq/{search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
But that seems to be a search box? Are those blue buttons breadcrumbs then or should I add something else to my code? To get blue buttons in the search result?
Navigation:
Code inside my nav element:
<div class="w-full block flex-grow md:inline-block md:w-auto hidden">
<a href="/reserveren" class="classes">Reserveren</a>
<a href="/#het-verhaal" class="classes">Het verhaal</a>
<a href="/#wat-ga-je-doen" class="classes">Wat ga je doen?</a>
<a href="/#voor-wie" class="classes">Voor wie?</a>
<a href="/#prijzen" class="classes">Prijzen</a>
<a href="/veelgestelde-vragen" class="classes">Veelgestelde vragen</a>
<a href="/#contact" class="classes">Contact</a>
</div>
Sitemap:
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://my-site.com/</loc>
<lastmod>2020-02-01</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://my-site.com/reserveren</loc>
<lastmod>2020-02-01</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://my-site.com/veelgestelde-vragen</loc>
<lastmod>2020-02-01</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://my-site.com/#welkom</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
<url>
<loc>https://my-site.com/#het-verhaal</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
<url>
<loc>https://my-site.com/#wat-ga-je-doen</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
<url>
<loc>https://my-site.com/#voor-wie</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
<url>
<loc>https://my-site.com/#prijzen</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
<url>
<loc>https://my-site.com/#contact</loc>
<lastmod>2020-01-31</lastmod>
<changefreq>monthly</changefreq>
<priority>2</priority>
</url>
</urlset>
