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I am working on an eCommerce site, which wants to target the UK, US and Australia. Due to their cultural variations in the English language, and the fact they all have their own currency, the website's Subdomains have been set up as follows:

  • www.example.com (Targeting US)
  • en-gb.example.com (Targeting the UK)
  • en-au.example.com (Targeting Australia)

I have placed the following hreflang attributes, within the <head> Tags of the above Sub domains:

<link rel="alternate" href="https://www.example.com" hreflang="en-us" />
<link rel="alternate" href="https://en-gb.example.com" hreflang="en-gb" />
<link rel="alternate" href="https://en-au.example.com" hreflang="en-au" />

After continued research, I can see that it is advisable to implement a 'catch-all' URL for the English language. Therefore, a URL that does not target a specific region. In my case, the URL would be:

  • en.example.com (Targets English speakers outside of the UK, US and Australia)

Given that en.example.com would either adopt GBP, USD or Aus Dollars, there is a risk that search engines may see this as duplicate content with one of the above Subdomains. With this in mind, should additional modifications be integrated, such as the use of Canonical links etc?

Craig
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  • Will there be other languages than English? 2) Do the different region-sites restrict who can order / where it gets shipped to? So, could a user from the US go the GB-site and order something to an address in AU?
  • – unor Mar 13 '19 at 02:27
  • For now, only American English, Australian English and British English will be used. 2) Each Subdomain will only accept and ship orders within their targeted regions.
  • – Craig Mar 13 '19 at 16:25
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    Our catch all question has a section that specifically addresses the issue of regional URLs: "Content localization is one area in which duplicating content can be beneficial for SEO. It is perfectly fine to publish the same content on sites targeted at different countries..." – Stephen Ostermiller Mar 14 '19 at 12:58