I’ve run into an SEO issue and I’m just completely stumped. I currently am working on a website. This is the 3rd round of SEO work being done and I just can’t comprehend why we our pages aren’t being ranked. I thought maybe the community and/or experts could give me a few insights on what I could do. We've been on Google since 2015 so we don't really count as a new site
We are being indexed according to google console but we CANNOT find our pages on a normal user search Eg) Searching “Search keyword” (I've removed the keyword as forums request it not to be too site specific)
Will not return a result with our page. However when searching site specific “site:sitename Search keyword”
We can find the page.
Things we have tried
- Add unique metadescription , metakeywords for each course, institute
- Making each page only have 1 unique H1 (we have a few H1’s around the page)
- Decrypt the URLs so they are more user friendly FROM: https://domain/CourseDetail/Index?q=zMux4giccufMsCJ3aHvcC1DsXg/lqPtKxR5z+UbeqEOdutH+nxvteuiEVYftZ3/T TO: https://domain/Index?courseID=28954&instituteID=90&course=national-certificate-in-diversional-therapy
- GZIP’ed the whole site with IIS
- Resubmitting sitemap with new content
- Back links
- Social Media Accounts
I've looked at other Stack Exchange threads, but most of the solutions posed doesn't work for us. I understand that there's a wait element in it but we've worked on this 3rd round SEO for 2 months and we just cant seem to get it
Here's some statistics from the search console that might provide some insights
Any help provided would be much appreciated
