Our site is prikkabelled.nl. We deal in prikkabel which is Dutch for (Illumination cable). We used to have the number one spot for the keyword prikkabel for almost a year, but we dropped to the second spot on the 8th of July 2017. How to determine what was the exact cause of this? We had some downtime of a few hours around that day, but according to Matt Cutts of Google, this is not a contributing factor for SE position. How tom more accurately determine the reason behind the shift from number 1 to number 2 spot?
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See also: What are the best ways to increase a site's position in Google? – Stephen Ostermiller Aug 07 '17 at 09:01