Potential outcomes are characteristics of an individual. Each unit has a potential outcome for each level of treatment. In this case, there are two levels of treatment $T$, $E$ (treated) and $C$ (control). So, each individual $i$ has two values, $Y^E_i$ and $Y^C_i$, which are the potential outcomes under treatment and control. You don't need to understand what these mean philosophically to use them. You only need to know the following to understand their position in causal inference:
The causal effect $\tau_i$ for unit $i$ is defined as$$
\tau_i = Y^E_i - Y^C_i
$$
For units enrolled in a study comparing $E$ and $C$, the observed outcome $Y$ is a function of treatment and the potential outcomes:$$
Y_i = I(T_i=E)Y^E_i + I(T_i=C)Y^C_i
$$
where $I(.)$ is the indicator function ($1$ if its argument is true, $0$ otherwise).
There is no concept of "treatment might work or control might work". The comparison is between treatment and control at time 2, not between treatment at time 2 vs time 1 or between control at time 2 vs control at time 1. So the question is whether the potential outcome 9at time 2) under treatment (i.e., the outcome if an individual received $E$) differs from the potential outcome (at time 2) under control (i.e., the outcome if an individual received $C$).
So when we ask "Does treatment (vs. control) work for individual $i$?", we are asking if $\tau_i = 0$. $\tau_i$ can be anything; if $Y^E_i$ is the same as $Y^C_i$, then we say treatment as no effect, and if $Y^E_i$ is different from $Y^C_i$, we say treatment does have an effect. Again, the comparison sin't between the post-treatment period (time 2) and the starting point (time 1); it is between the treatment and control conditions at time 2 for the same individual at time 1.
You may be confused by the idea that if someone has a headache at time 1 and then doesn't have a headache at time 2, whatever happened between those caused the headache to go away, suggesting that whatever happened affected the headache and therefore should be part of the definition of the causal effect. But what you are really describing is a separate treatment: the passage of time. So really you have identified two treatment variables: time, and exposure to the medicine (which we have been calling $T$). It is possible that the medicine doesn't do anything, but people naturally recover from headaches, which suggests there is an effect of time. People who would receive the treatment recover, and people who would receive the control recover. It is not that case that the treatment "works" and the control "works"; rather, time works, but treatment (vs. control) doesn't work.
I think this is a much more complicated version of this framework and it is far more useful to think just about the difference in the potential outcomes under treatment and control at time 2, forgetting about time 1. That is, the difference between time 2 and time 1 is not relevant here; what is relevant is the difference between treatment and control at time 2. That is how the potential outcomes are defined and are to be understood and that is how we in a nontechnical sense understand causal effects to operate. I think for some people, the two time points make it clear that an event is occurring (i.e., exposure to or non-exposure to treatment), which yields the eventual outcomes, but the concept of a causal effect does not require the "initial" time point; just an individual who either receives or doesn't receive treatment and their outcomes under those conditions.
I also want to point you to my answer here that describes potential outcomes and their relationship with observed outcomes.