I have read in many different studies now that take the natural logarithm of one plus x. For example, in econometrics many studies use the natural logarithm of one plus the total assets.
I do not understand why, because assets are so big anyways that adding one would not make a difference, or?
For example:
Natural Logarithm of one plus Assets(1,000,000) would be NL(1,000,001).