The textbook I'm currently reading says that the quartimax rotation in the factor analysis maximizes the rows' variance in the loading matrix.
In order to do that, it says, the quartimax rotation maximizes Q, described below. (row no i and col no j).
But about that Q, isn't it the same even if you switch the first sigma with the second one?
If it's the same, isn't the size of Q affected by both the columns and rows' variance?
I really don't understand why quartimax rotation, using Q, maximizes only the variance of rows.
I would really appreciate any help!
