1

Suppose I have 2 customer segments in a bank (private class and another class) defined by the institution itself. and I want to increase the amount of private clients class, bring clients from other class.How could I find similar clients with the private class ?

I thought of a distance approach like Knn to look for points close to private class customers, does anyone have another suggestion?

João Machado
  • 111
  • 1
    I am supposing that you have number of covariates measured per client, which you refer to as "points close to private customers"? A discriminant analysis may be what you need to find the variables discriminating both classes. – Knarpie Mar 21 '22 at 14:13
  • Sorry, private is a class where I want to increase the number of clients in it. Yes, we have profile variables, credit card consumption, amount of money in current account, and other variables.... – João Machado Mar 21 '22 at 14:32

0 Answers0