Some basic overview:
- Problem Statement: Comparing average transactions per user between two groups
- Group 1 Size: 6.5M
- Group 2 Size: 500K
Now, it's been a month and we've seen about of unique users with a transaction within each group:
- Group 1: 500K
- Group 2: 25K
Here are our initial results: Group 1 Stats:
- Mean: 2.75
- SD: 4.6
Group 1 Stats:
- Mean: 2.81
- SD: 4.9
Now, my initial thought was to run a Z-Test but I had some questions:
- I'm starting to think it is too soon to analyze results. Only <5% of our users have made a transaction so far. The average time between transactions is 26 days with an SD of 47. It could be too early but I wanted to get your thoughts.
- Am I going to run into issues comparing vastly different sample sizes in this case.
I hope this is appropriate for this site.