In this question, OP is interested, apparently, in a loss function with the ambiguous name "normal loss function" which is defined as $$ L(z) =\phi(z) - z \left(1 - \Phi(z)\right). $$
Based on this quick plot, the function is nonnegative and essentially linear for sufficiently small values $z$.
It's not obvious to me why this must be non-negative, nor is it obvious why it must be essentially linear for small $z$. Is there an intuitive explanation for this behavior?