I fail to understand the need for the linearity assumption in the Gauss-Markov theorem and, even worse, I do not understand its meaning. We say that the model should be linear in the coefficients or parameters, implying that regressing $y$ on $x$ and $x^2$ is linear as the marginal effect would be $\beta_1+2\beta_2 x$, which is certainly a linear function of $x$.
However, if we would include a power $3$, the marginal effect would be $\beta_1+2 x\beta_2+3 \beta_3 x^2$, which is no longer linear. Thus this mean that it is wrong to include powers higher than 2 in a simple regression model?