This is from an article I am reading recently. The authors compared information seeking results derived from different information needs. Here is how they reported comparison.While I know "p" means significance level, I cannot figure out what statistics methods they used, and what do "M" and "F" mean in the report. What metrics are they?
Information needs routed to search engines were rated significantly higher for contributing to knowledge (M = 4.85) than those routed to social networks (M = 3.73), F(1, 950.1) = 9.49, p < .01.
The article is: Oeldorf-Hirsch, Anne, et al. "To search or to ask: The routing of information needs between traditional search engines and social networks." Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing. ACM, 2014.