Is there a way to solve this in Jenkins "Failed to execute goal org.codehaus.mojo:exec-maven-plugin:3.0.0:exec (gulp install)"?

Question

I am having to get this command to work in Jenkins or can gulp be used in jenkins?

<plugin>
                <groupId>org.codehaus.mojo</groupId>
                <artifactId>exec-maven-plugin</artifactId>
                <version>3.0.0</version>
                <executions>
                    <execution>
                        <id>gulp install</id>
                        <phase>initialize</phase>
                        <goals>
                            <goal>exec</goal>
                        </goals>
                        <configuration>
                            <executable>npm</executable>
                            <arguments>
                                <argument>install</argument>
                                <argument>gulp</argument>
                            </arguments>
                        </configuration>
                    </execution>