Homebrew needs to be installed in two places on Apple silicon: in /usr/local for rosetta-emulated (Intel) code, and /opt/homebrew for ARM64. These are somewhat hard-coded and the /opt/homebrew one MUST be used for ARM code, as it stands today, and is non-negotiable. However, it's easy enough to install and you can follow the general instructions on the official docs. You open a Rosetta shell first.
% arch -x86_64 zsh
% cd /usr/local && mkdir homebrew
% curl -L https://github.com/Homebrew/brew/tarball/master | tar xz --strip 1 -C homebrew
Later, to install tools under intel you can use the arch command per-command or open a zsh terminal as above.
arch -x86_64 /usr/local/homebrew/bin/brew install sometool
For the ARM architecture, you don't need to use arch but you do need to use the full path of the homebrew command.
/opt/homebrew/bin/brew install sometool
You could rename the brew commands to something like brew86 and brewARM to help keep them separate.