I'am wondering how to track the installation times of an application with "Google Analytics". Especially the download/installation from google play.
I've been looking in my Analytics account, and I didn't see this information (I thought il would be some statistics included, by default. But.....)
And then I saw the "Google Play Campaign Tracking" (cf https://developers.google.com/analytics/devguides/collection/android/devguide#campaigns)
I'am a little confused. Is that what I should use? Or i should use "event track"? (just register a event when the app is launched the first time)
Any ideas? Thanks in advance!