It is widely accepted that the higher the Sharpe Ratio, the better. But, how do we compare two strategy with negative Sharpe Ratio?
Suppose we have two trading strategy $A$ and $B$. Consider the following scenarios:
Scenario 1: Assume that strategy $A$ and $B$ have the same excess return of $-10\%$. But, the volatility of strategy $A$ is $5\%$ and strategy $B$ is $10\%$. Then, the Sharpe Ratios of $A$ and $B$ are $-2$ and $-1$, respectively.
Scenario 2: Assume that strategy $A$ and $B$ have the same volatility of $10\%$. But, the excess return of strategy $A$ is $-20\%$ and strategy $B$ is $-10\%$. Then, the Sharpe Ratios of $A$ and $B$ are $-2$ and $-1$, respectively.
In scenario 1, strategy $A$ is favorable since it has a lower risk while yielding the same return as strategy $B$ and $SR_A < SR_B$.
While in scenario 2, strategy $B$ is favorable since it has higher excess return for taking the same risk as strategy $A$. But, still $SR_A < SR_B$.