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I had a Zillow listing, but after some applications and talks with some local folk, I’ve realized I severely underpriced the rental property. Is it legal to change the price ?

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You can change the rental price any time before there is an agreement with a particular rental applicant to rent the property at a particular price. Simply applying to rent property listed at a particular price does not result in a binding agreement to rent the property at that price.

ohwilleke
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An online listing such as Zillow represents an "offer". Offers can be revoked or modified at any time before someone "accepts" an offer. After acceptance, it is a "contract". (More information)

  • An online listing such as Zillow is not an "offer". It is an invitation to make an offer. It cannot simply be accepted and result in a binding contract. – ohwilleke Jun 20 '22 at 16:56