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If someone were hypothetically working on a project that required them to incorporate copies of a copyrighted work (music, movies, books, etc.), how would they know if it would be considered fair use?

Would it matter if the person was not going to make any money off the project?

bdb484
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In the United States, making a copy without permission is generally going to be a copyright violation, unless the copying is a fair use. Fair-use defenses look at four questions, and the answers to the questions can tip the scales in favor of or against a finding of fair use:

  1. Does your kind of copying affect the market for the original? To what extent can your copy fulfill the demand for the original? What if there were widespread copying of the kind you're considering? The more potential there is for the copies to replace the original, the less likely it is to be fair use. (This is the most important factor in the analysis.)
  2. Why did you make the copy? If you made the copy for purposes of news reporting, criticism, or commentary, it's more likely to be fair use. If you made a copy just so you could emjoy the work again whenever you felt like it, that may still be fair use, but it is somewhat less likely. If you made a copy just so you could sell it for profit, that's almost certainly not fair use.
  3. How much did you copy? Did you copy the whole thing, or did you copy only as much as you needed to achieve your purpose under Question 2? If you copy "too much" – either in the raw amount or as a fraction of the whole work – it's less likely to be fair use.
  4. What did you copy? Highly creative works, such as poems, music, and movies, are at the "core" of copyright principles. A fair use analysis will be more stringent in these cases than when dealing with a copy of a purely factual work, such as a phone book, biography, or list of statistics. Such works are still protected by copyright, but that protection is not as strong.

So take all of those and imagine the answer to each on a spectrum. If you see things generally tipping in the direction of fair use, that's a good indication that you're going to be safe. If you see things tipping in the other direction, you may want to reconsider.

These questions can be trickier than you might think. If you're dealing with a real situation, you should consult an attorney to get an answer specific to your situation.

But what if I don't make any money?

This fact tips the scales in your favor, but only on Question 2; you still need to consider the other factors. Whether you make money is less important than whether your copying deprives the copyright owner of the opportunity to make money, but then you have to balance that consideration against the First Amendment principles embedded in fair-use analysis.

So if you're ripping Star Wars DVDs to hand them out as Christmas presents, your lack of a profit motive will not save you. But a freelance broadcast journalist who includes short snippets of "Kick Out The Jams" and "Whip It" in a piece on this year's Rock & Roll Hall of Fame nominations would probably be fine, even though she's planning to make some money off her piece.

bdb484
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    Any one of the four factors may tip the scales in a particular case. One cannot accurately say that any one is 'the most important" or the "least important" factor in general. For example, if the copy is made for purposes of classroom instruction as part of a regular school course, that goes to the second factor, but is likely to determine the outcome, even if all three other factors incline agaisnt fair use. – David Siegel Oct 09 '18 at 14:29
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    also, the entire concept of "fair use" is entirely a creation of US law, and will not apply anywhere else. Some other countries have a concept of "fair dealing" which is somewhat similar, but the details are quite different. – David Siegel Oct 09 '18 at 14:31
  • I've tried to make clear in the text that this is a U.S.-specific answer. I'm not clear, though, on why you think one factor can't be "the most important." Isn't that exactly what SCOTUS said in Harper & Row? – bdb484 Oct 09 '18 at 17:47
  • I don't see "US" anywhere in the answer(although it is in the question). It is obviously US-specific only to someone who already knows that "fair use" is a strictly US concept. / As to "most important" different cases have turned on different factors, and in each the court opinion has tended to emphasize the factor which was the key issue in that case. I seem to recall an opinion which said that all factors are important and all must always be considered, but i don't recall which case just now. – David Siegel Oct 09 '18 at 18:01
  • Ah, I see. I had it tagged and in the question, but embedding it in the answer may be useful, as well. – bdb484 Oct 09 '18 at 18:03
  • Also, there are other things beside fair use which may permit copying. Statutory licenses, for example. – David Siegel Oct 09 '18 at 18:05
  • That's certainly true, but I doubt that anyone savvy enough to obtain a mechanical license is coming here for guidance. It may be useful, though, to submit a separate answer laying out all the licenses available, if that's your area of expertise. – bdb484 Oct 09 '18 at 18:17
  • On the "most important" question, though, you're right that all factors have to be considered, but that hardly means that all factors are of equal importance. Until SCOTUS takes it back, I'm continuing to treat market replacement as "undoubtedly the single most important element of fair use." Harper & Row v. Nation Enterprises, 471 U.S. 539, 566 (1985). – bdb484 Oct 09 '18 at 18:17
  • If you're going to limit a FAQ to USA-only, you should make this absolutely clear in the title and body of the question. There is a good chance of copyright questions being referred here despite it being of no relevance to them. Better yet, just don't restrict it that way. –  Oct 09 '18 at 20:56
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    That's a great idea. Ping me when you've added a multijurisdictional analysis and I'll be happy to offer feedback. – bdb484 Oct 09 '18 at 21:58