There is not any issue in the data. However, it is very important the metada file in: http://pubs.usgs.gov/of/2000/of00-444/of00-444.met. There, you can observe the projection (EPSG: 4326) of the shapefiles (one is sf-qpys.shp; polygon type) and all classes (58) in, for example, PTYPE field. With this code in the field calculator of QGIS:
CASE
WHEN "PTYPE" IS 'H2O' THEN 1
WHEN "PTYPE" IS 'Qa' THEN 2
WHEN "PTYPE" IS 'Qb' THEN 3
WHEN "PTYPE" IS 'Qds' THEN 4
WHEN "PTYPE" IS 'Qf' THEN 5
WHEN "PTYPE" IS 'Qha' THEN 6
WHEN "PTYPE" IS 'Qhay' THEN 7
WHEN "PTYPE" IS 'Qhb' THEN 8
WHEN "PTYPE" IS 'Qhbm' THEN 9
WHEN "PTYPE" IS 'Qhbs' THEN 10
WHEN "PTYPE" IS 'Qhc' THEN 11
WHEN "PTYPE" IS 'Qhdm' THEN 12
WHEN "PTYPE" IS 'Qhds' THEN 13
WHEN "PTYPE" IS 'Qhf' THEN 14
WHEN "PTYPE" IS 'Qhf1' THEN 15
WHEN "PTYPE" IS 'Qhf2' THEN 16
WHEN "PTYPE" IS 'Qhfb' THEN 17
WHEN "PTYPE" IS 'Qhfe' THEN 18
WHEN "PTYPE" IS 'Qhff' THEN 19
WHEN "PTYPE" IS 'Qhfp' THEN 20
WHEN "PTYPE" IS 'Qhfy' THEN 21
WHEN "PTYPE" IS 'Qhl' THEN 22
WHEN "PTYPE" IS 'Qhl1' THEN 23
WHEN "PTYPE" IS 'Qhl2' THEN 24
WHEN "PTYPE" IS 'Qhly' THEN 25
WHEN "PTYPE" IS 'Qht' THEN 26
WHEN "PTYPE" IS 'Qht1' THEN 27
WHEN "PTYPE" IS 'Qht2' THEN 28
WHEN "PTYPE" IS 'Qhty' THEN 29
WHEN "PTYPE" IS 'Qhty1' THEN 30
WHEN "PTYPE" IS 'Qhty2' THEN 31
WHEN "PTYPE" IS 'Q1' THEN 32
WHEN "PTYPE" IS 'Qmt' THEN 33
WHEN "PTYPE" IS 'Qmt1' THEN 34
WHEN "PTYPE" IS 'Qmt2' THEN 35
WHEN "PTYPE" IS 'Qmt3' THEN 36
WHEN "PTYPE" IS 'Qmt4' THEN 37
WHEN "PTYPE" IS 'Qoa' THEN 38
WHEN "PTYPE" IS 'Qoa1' THEN 39
WHEN "PTYPE" IS 'Qoa2' THEN 40
WHEN "PTYPE" IS 'Qof' THEN 41
WHEN "PTYPE" IS 'Qof1' THEN 42
WHEN "PTYPE" IS 'Qof2' THEN 43
WHEN "PTYPE" IS 'Qop' THEN 44
WHEN "PTYPE" IS 'Qot' THEN 45
WHEN "PTYPE" IS 'Qpa' THEN 46
WHEN "PTYPE" IS 'Qpb' THEN 47
WHEN "PTYPE" IS 'Qpf' THEN 48
WHEN "PTYPE" IS 'Qpt' THEN 49
WHEN "PTYPE" IS 'Qt' THEN 50
WHEN "PTYPE" IS 'ac' THEN 51
WHEN "PTYPE" IS 'ads' THEN 52
WHEN "PTYPE" IS 'af' THEN 53
WHEN "PTYPE" IS 'afbm' THEN 54
WHEN "PTYPE" IS 'alf' THEN 55
WHEN "PTYPE" IS 'br' THEN 56
WHEN "PTYPE" IS 'gq' THEN 57
WHEN "PTYPE" IS 'nm' THEN 58
END
you can get one field (PTYPE_NUM) with numeric codes for rasterizing (see next image):

Assuming that each degree at the equator represents 111,319.9 metres (http://en.wikipedia.org/wiki/Decimal_degrees), one map resolution of 30 x 30 meters is approximately 0.00027 x 0.00027 degrees (you can also work direcly in meters with UTM Zone Number 10, datum NAD27; see metadata). So, by using this data in our gdal_rasterize command (Raster -> Conversion -> Rasterize):

The result is:

The pseudocolor image has 58 classes where blue color is class 1 (H2O, water).