I'm working on a project with a few publicly available datasets. One of them is from the USGS, it's their prediction of peak ground acceleration in 50 years. Here's a link, and here's what it looks like loaded into QGIS:

The problem is that the "coordinates" of San Diego, California are (roughly) -1,700,000 by 3,000,000.
The real data I'm working with is stored in SQL Geography, in a SQL Server, with SRID 4328 matched up real-world latitude and longitude.
My question is, especially since I've seen a lot of this type of who-knows-geometry going on, how do I mesh up geography with weird geometry? I'm using OGR2OGR to convert from shapefiles, in this case.