Awareness
The first step is to discover the sensation of a flat back, of firing your lower back muscles, of arching your back, and of keeping or losing your back arch while the hips move. Practice "supermans" on the floor, lifting your legs and chest off the ground. Get into what you think is proper position, then feel with your hand or look in a mirror.
Reinforce this sensation using Romanian deadlifts and by squatting while holding a dowel or broomstick up and down your back, touching your sacrum, between your shoulderblades, and the back of your head.
Periodic review
Once you've achieved sensation of proper back position, it's important to get occasional feedback on how your proprioception is doing. I'll ask a knowledgeable lifter to take a look at my deadlift (or clean or squat) and let me know how my back arch looks. I'll also set up a camera with a tripod and see how it looks to me.