0

The biggest gap between technology development and its tangible impact on consumer markets is the (is it consumers, consumer's or consumers'?) awareness of the product and their education on how and why it would benefit them.

Edwin Ashworth
  • 83,272
SaraS
  • 1
  • 1
    Not the attributive noun (singular form or plural). I'd strongly favour the generic singular possessive (consumer's) here, using singular their and them, but some may complain about that being odd so I might opt for the plural possessive. //// However, there's arguably an incongruous zeugma (their awareness of the product ... their education [ie being educated]). – Edwin Ashworth Jan 07 '21 at 19:18
  • 1
    Does this answer your question? Why do we say a "hotel room" and not a "hotel's room"? (the best answer addresses when the reverse applies also) – Edwin Ashworth Jan 07 '21 at 19:24
  • Whose awareness in the "consumer markets" would increase other than the consumer? Also, educating the consumer on the benefits is not "education". – Yosef Baskin Jan 07 '21 at 19:38
  • Choosing between "consumer's awareness" or "consumers' awareness" would depend on whether you're talking about educating the individual consumer or consumers as a group. – Stuart F Jan 08 '21 at 09:55

0 Answers0