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When you're reading an article, often you'll see a quote from the very same article written in large, bold letters. I guess it's supposed to entice skimmers to read it or some such. What is that called?

Dean
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  • @Kris Couldn't find it ... can you link the duplicate question? – MetaEd Jan 16 '12 at 16:20
  • This should help: http://ux.stackexchange.com/questions/15029/what-is-the-name-of-the-technique-where-an-article-quotes-itself-in-large-text – Kris Jan 17 '12 at 04:25

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Two of the main terms for this are callout and pull quote, the former meaning "A pull quote: an excerpt from an article (such as in a news magazine) that is duplicated in a large font alongside the article so as to grab a reader's attention and indicate the article's topic", and the latter "In newspaper and magazine publishing, a brief excerpt drawn from an article and used out of context."

Related terms (but not such as the question asks for) include sidebar, "a short news story printed alongside a larger one" or "information placed at the side of a webpage"; hook in the sense "A brief, punchy opening statement intended to draw the reader or viewer into a book or play"; and blurb, "A short description of a book, film, musical work, or other product written and used for promotional purposes." Like callouts, box quotes, or pull quotes, these items may appear in large bright type to attract attention.

James Waldby - jwpat7
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  • In your first sentence did you mean latter or former? You say "pull quote" when the former is "callout". – philipkd Jan 15 '18 at 19:28
  • In that sentence, 'former' refers to callout and 'latter' to pull quote. Sense #3 from the cited https://en.wiktionary.org/wiki/callout definition of callout says, "A pull quote: an excerpt from an article (such as in a news magazine) that is duplicated in a large font alongside the article so as to grab a reader's attention and indicate the article's topic." That is, I mentioned two main terms (with links to definitions) and then in the same order quoted definitions of the two terms. – James Waldby - jwpat7 Jan 16 '18 at 17:54