Should this name for an organization contain an apostrophe?

Question

We're looking to start a small brewery and have decided to call it "Loons Landing". I'm wondering if perhaps it would be more correct to call it "Loon's Landing". I know that, as a business, we're able to call our business anything we want and correctness is subjective, but, because I'm curious about grammar, I'm wondering which spelling would present it as meaning "This is a spot where loons (as in the bird) land at (or perhaps did land at, some time in the past".

I sometimes have difficulty with apostrophes and whether they are necessary, especially in proper nouns, so I'm looking for some guidance here.

It's not clear if you're asking what you should use, or what the difference is. Nobody can tell you what you should use. See Why do we say a “hotel room” and not a “hotel's room”? for the difference. — Jason Bassford, May 30 '20 at 09:31
@JasonBassford Yeah, you're right that it's not clear what I'm asking. I was trying to gauge opinion on whether "Loon's Landing" or "Loons Landing" was more correct, but I suspect that an SE question isn't the right place for this. — jwir3, Jun 05 '20 at 15:06

score 1 · Answer 1 · answered May 29 '20 at 23:41

1

If there are multiple loons landing at the site then the apostrophe should go after the letter s: Loons’ Landing.

If it’s a single Loon then Loon’s Landing is correct.

apostrophe usage

answered May 29 '20 at 23:41

Arkhem

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The question is asking if an apostrophe should be used at all, not where it should go if it is used … (Although this would be a good addendum if you were to explain why the possessive is more appropriate in the first place.) – Jason Bassford May 30 '20 at 09:21

Should this name for an organization contain an apostrophe?

1 Answers1