Is it correct to use the Saxon genitive when talking about the products of a given company? For example:
Apple's iPhone / Apple iPhone?
Of course, I have no doubt with products whose denomination includes the name of the company, such as Apple Watch. In such a case, the question, yet awkward, would be:
Apple's Apple Watch / Apple Apple Watch?
Thank you.
EDIT: Another example would be:
Microsoft's Word / Microsoft Word
I have seen both ways.
