I don't think there is any common business term for this type of sale, as consignments are relatively rare in the business world so it generally is not necessary to describe those sales which are not consignment.
Still, if you need a term for your purpose to intentionally draw a distinction (that is, you need to use a term which clearly excludes consignment sales), then I would call a non-consignment sale an invoiced sale, which is to say a sale where the seller has issued an invoice to the purchaser. Invoices list items and quantities and describe payment terms, which may be C.O.D., credit terms, or some other arrangement such as barter, but invoices cannot be issued for consignments as there is no known quantity of the product being sold, and hence no way to possibly know the amount of money owed to the seller yet. With consignments, it is possible to issue pro forma invoices, but such documents do not request any payment.
I think that business people who are familiar with consignments would understand a term like "invoiced sales" to exclude consignments, while those who are not would consider it equivalent to "completed sales", which is a reasonable approximation of the meaning (essentially, a consignment is an as-yet-uncompleted sale).