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I remember knowing there was a name for this type of sentence construction, but I can't recall it and google is failing me.

The basic concept is that you use a word in two different meanings in the same sentence. A (poor) example is: "He ran a marathon and his own company", playing on the idea of running as a physical activity versus running a company. What is that called?

Yamikuronue
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2 Answers2

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Zeugma Is the word you're looking for:

a figure of speech in which a word applies to two others in different senses (e.g. John and his driving licence expired last week).

Also know as syllepsis.

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Another version of wordplay using homonyms is chiasmus--the figure of speech in which two or more clauses are related to each other through a reversal of structures in order to make a larger point. (Thank you Wikipedia, for this definition) Example:
"Never let a kiss fool you, or a fool kiss you."