- "Apple" it indicates a word.
- Apple it indicates a referent (=fruit).
- 'Apple' it indicates a concept of an apple.
Is it true? I saw on Wikipedia:
Use–mention distinction
Either quotation marks or italic type can emphasise that an instance of a word refers to the word itself rather than its associated concept.
- Cheese is derived from milk. (concept)
- "Cheese" is derived from a word in Old English. (word)
- Cheese has calcium, protein, and phosphorus. (concept)
- Cheese has three Es. (word)
A three-way distinction is occasionally made between normal use of a word (no quotation marks), referring to the concept behind the word (single quotation marks), and the word itself (double quotation marks):
When discussing 'use', use "use".
The logic for this derives from the need to distinguish use forms, coupled with the mandate to retain consistent notation for like use forms.[17] The switching between double and single quotes in nested citation quotes reveals the same literary device for reducing ambiguity.