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Let's open https://www.gatesnotes.com/

The title of the site is "The blog of Bill Gates"

The title of the site

Why "The blog of Bill Gates" and not "The Bill Gates' blog"?

Is it the possessive case or not?

Jn Liv
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*The Bill Gates’ blog

is wrong. When there is a possessive case or a possessive adjective before a noun, no article is used.

Bill Gates’ blog

is acceptable.

We now understand that “The blog of Bill Gates” and “Bill Gates’ blog” are both acceptable.

Which one is prefered?

To my taste, the possessive case is prefered when the owner description is short (a single noun or name), e.g. “Bill’s blog”; and “of + owner” is prefered when the owner is described by a long(er) name or phrase.

Also, “of + owner” puts slightly more stress on the ownership than the possessive case. As Connor Harris mentions in a comment below, this is a specific case of the general rhetorical rule that the most emphatic item in a statement should be placed at the end.

And lastly, if one wants to stress that there is only one blog of Bill Gates (and this is it), then one should use the only form that allows a definite article: “the + thing + of + owner”.

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    @only_pro I think we've established the difference between AmE and BrE quite a while back in the comments. –  Dec 19 '18 at 17:33
  • @microenzo That's nice, but Gates's is quite common as well. Perhaps not in BrE, but there are many other countries where people speak English. – user91988 Dec 19 '18 at 17:19
  • @microenzo There are no "rules" in English. Since you claimed there are—who writes and enforces them? I would personally always use Gates's. Gates' just looks silly AND makes no sense. It's not a plural noun... – user91988 Dec 19 '18 at 16:38
  • Regarding the "of" construction's conferral of greater emphasis on "Bill Gates," I would mention the general rule of rhetoric that the most emphatic item in a statement should be placed at the end. –  Dec 19 '18 at 15:05
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    @Rahul: Or compare to "The Paul Allen Center", which was a building funded by the late Paul Allen, but was not the center of Paul Allen. – Eric Lippert Dec 19 '18 at 14:54
  • I said nothing about ambiguity. tbh, unless it said "The blog *by* Bill Gates" there will always be room for ambiguity. – DoneWithThis. Dec 19 '18 at 12:08
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    @Tetsujin: "The Bill Gates Blog" is ambiguous as it could also refer to a blog about Bill Gates. Compare "The Cooking Blog". –  Dec 19 '18 at 11:54
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    @microenzo - Native BrE speaker myself. I always add the extra /əz/ when speaking, every time. So I always add the s when writing, every time. – AndyT Dec 19 '18 at 11:06
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    You could have "The Bill Gates Blog" - no apostrophe, in the same way you could have "The Daily Telegraph Blog" – DoneWithThis. Dec 19 '18 at 10:41
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    @only_pro Your statement is incorrect and simply unpleasant: If that were the case we could simply stop discussing and accept anyone's view. There are style rules indicated by experts, based on usage, and they are fluid, differently to some other languages where the rules are defined and enforced by specific bodies. Asking the British natives in the office everyone said they would not use the extra 's. You can also refer to the Oxford style guidance (I'll post the link when I can) –  Dec 19 '18 at 17:17
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    @microenzo I personally would pronounce the extra syllable, lest it should sound like Mr Gate's blog. – JDF Dec 19 '18 at 10:30
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    Therefore, the correct answer is... it saves having people argue over how it's pronounced & whether there should be an extra 's' on the end ;) – DoneWithThis. Dec 19 '18 at 10:30
  • @AndyT - thanks, I must admit I wasn't aware of the more recent guidelines in US English (and should have indicated the rule more clearly). In British English as far as I know, and a web search confirms my understanding (as well as one of the answers you point to), if the extra /əz/ is not pronounced you do not need the 's. Therefore, there seem to be two aspects to this: AE vs BE style guidelines as well as a pronunciation perspective - I personally wouldn't add the extra /əz/ at the end when pronouncing it –  Dec 19 '18 at 10:28
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    @microenzo - Er, no. There are two competing schools of thought. See e.g. this answer where it is shown that in US English including the s has been the more common form for quite a long time. Also see this answer which gives a good rule: add the s after the apostrophe if you pronounce an extra /əz/. – AndyT Dec 19 '18 at 10:12
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    Please cite your sources. – Kris Dec 19 '18 at 10:12
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    @AndyT - Gates's is incorrect. The rule is that for names which end with 's' you use the apostrophe alone (it is the same for plurals) –  Dec 19 '18 at 10:01
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    @Deonyi - fair point –  Dec 19 '18 at 10:31
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    Personally I'd go for "Bill Gates's blog" over "Bill Gates' blog", but you are correct that for some reason "Bill Gates' blog" is acceptable to some people. – AndyT Dec 19 '18 at 09:55
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Adhemer's answer covers almost everything, but it's worth adding that "The X of Y" tends to sound grander than "Y's X". It sounds like a given title, implying that this is something special, noteworthy and unique.

"The Sceptre of the King" sounds natural (as does "The King's Sceptre"), whereas if someone talked about "The overcoat of Bob Smith", I'd think there must be some special story to this particular overcoat.

Bill Gates is famous enough that it sounds natural to call his blog "The blog of Bill Gates", but if I called mine "The blog of User 568458", it'd sound a little pretentious.

So to summarise:

  • X's Y e.g. Bill Gates's Blog (or Bill Gates' Blog, both are acceptable if the word ends in 's' and isn't a plural)
    • Versatile, not particularly formal
    • Could be one of many, for example this could be his general blog and there might also be "Bill Gates' music blog"
  • The Y of X e.g. The Blog of Bill Gates
    • Sounds formal and grand, carrying an implication that this is something the listener may have heard of
    • Implies uniqueness - that this is the only blog of Bill Gates (or, the true or definitive blog of Bill Gates)
    • Potentially ambiguous about the relationship between X and Y. Blog implies authorship, but the same construction can have other meanings, like origin ("The Holy Hand Grenade of Antioch") or subject ("The definitive encyclopedia of The Beatles")
    • May sound strange in a casual context, even if it is something grand, e.g. a palace cleaner saying "Can you pass the King's Sceptre" sounds more natural than "Can you pass the Sceptre of the King". The latter sounds like the speaker has a reason to really emphasise that this is something special ("Be more careful when cleaning the Sceptre of the King!") or, wants to show off by association ("I cleaned the Sceptre of the King today!").
  • The X Y - e.g. The Bill Gates Blog
    • Is even more ambiguous about authorship, but implies that this is in some way definitive. For example, I would expect a blog called "The Bill Gates blog" to be an official blog about Bill Gates, written by one or more members of his staff - and that Bill Gates would therefore not have a blog of his own that he wrote himself.
    • A Bill Gates fan might call their unofficial blog about Bill Gates "The Bill Gates blog", but it would sound pretentious unless they had some strong grounds to claim that it was the most definitive blog about Bill Gates (for example, if they were a personal confidant).
user56reinstatemonica8
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I think that "The blog of Bill Gates" is preferable to "Bill Gates' blog" (or Bill Gates's blog") because the latter could be read as being a blog about Bill Gates, rather than written by him.

Consider an "iPhone app blog" or a "Indie music blog". These are blogs about subjects, and cannot of course be written by an Iphone app or by some indie music. Similarly, blogs can be about people, but not written by them: for example,

"Top 10 Donald Trump Blogs and Websites to Follow in 2019" - https://blog.feedspot.com/donald_trump_blogs/

None of the listed blogs are written by Donald Trump, but they are referred to as "Donald Trump blogs".

"The blog of Bill Gates" helps to disambiguate this situation.

Max Williams
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    I would still be open the idea of 'the blog of Bill Gates' being written about Mr Gates. The two constructions convey the exact same semantic and connotational meanings to me. You are conflating the idea of a 'Donald Trump blog' with 'Donald Trump's blog'. The clitic is important here. – JDF Dec 19 '18 at 10:36
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    Bill Gates' blog is clear and cannot be misinterpreted - it is identically equal to "The Blog of Bill Gates". A blog about Bill Gates might be titled The Bill Gates Blog, but it could not be titled Bill Gates' Blog. – J... Dec 19 '18 at 13:04
  • @Deonyi both, or any other, options could be interpreted in various ways. My point is simply that "The blog of Bill Gates" is less likely to be misinterpreted. – Max Williams Dec 19 '18 at 14:08
  • @J... I admire your faith in the human species to not misinterpret things. And two different sentences can never be "identical", "equal" or even "identically equal", whatever that means. They could be argued to be equivalent, but they're not literally equal. – Max Williams Dec 19 '18 at 14:09
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    @MaxWilliams It cannot be correctly misinterpreted. How's that? – J... Dec 19 '18 at 14:23
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    My intuition as a native speaker is exactly the opposite of what this answer says. "Bill Gates's blog" unambiguously means "the blog written by Bill Gates", whereas "the blog of Bill Gates" could conceivably mean "the blog about Bill Gates". – Tanner Swett Dec 19 '18 at 14:33
  • @J... "It cannot be correctly misinterpreted" - I think you are misunderestimating human ability to creatively abuse language here ;) – alephzero Dec 19 '18 at 16:00
  • @alephzero Humans are free to get anything they like completely wrong. It doesn't change the fact that their interpretation is objectively wrong. – J... Dec 19 '18 at 16:14
  • @J... It is unambiguous when written. But it is not unambiguous when spoken. And though the blog is of course a text artifact, it can be talked about and it can be accessed with a screen reader. – EricS Dec 20 '18 at 00:30
  • @EricS A utilitarian corner case, I'll agree. It doesn't make the possessive expression wrong, however. – J... Dec 20 '18 at 00:33
  • @J... True. The case I point out is just a reason one might choose "The blog of Bill Gates" for less chance of confusion than "Bill Gates' blog". – EricS Dec 20 '18 at 00:59
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As someone with a name ending in the letter 's', I can say that I don't like the confusion caused by the possessive apostrophe added at the end in such cases.

And I don't like the .. sez sound on the end or the alternative of leaving it off.

That doesn't say anything about correct usage, but it may explain a preference. (It may be something Bill and I have in common.)