Some textbook presentations of the capital asset pricing model (CAPM) take returns on stocks as a primitive and proceed as if agents derive utility from asset returns. Assuming a concave utility function and a normal return distribution one can then derive the CAPM. However, it is not obvious to me that anyone would derive utility from the asset returns per se. I would find it more intuitive if agents derived utility from consumption. (Consumption is based on wealth, so wealth-based utility would be intuitive enough for me.)
What is the simplest way to go from consumption-based or wealth-based utility to return-based utility? I would appreciate either an explicit answer or a reference, the less technical, the better. (I have seen something like this* covered in Chapter 9 of Cochrane's "Asset Pricing", but I wonder if there is an even simpler derivation.)
*The notation is a bit confusing, as I think he is mostly working with $R_{t+1}:=\frac{P_{t+1}}{P_t}$ instead of $ret_{t+1}:=\frac{P_{t+1}-P_t}{P_t}$.