Starting from the initial consumption bundle, first the substitution effect is calculated, then the income effect. Why not the other way around?
My guess would be, because with increasing utility the shape of the utility level curve might change, the substitute effect would differ not just proportionally, while there is no such problem with income effect. However, I don't see why the initial utility level curve is preferred to the new one.
One could argue, that the initial utility curve is unrepresentative, because it doesn't represent the current situation.