Consider a seller offering a single object for sale to two buyers with independent valuations – each bidder’s value is uniformly distributed on [0,1]. Assume that buyer 1 submits a bid that buyer 2 observes. Buyer 2 then has the ‘first refusal’ right to buy the object at that price. If she refuses, buyer 1 gets the object at the price he bid. What is the optimal strategy for buyer 1?
I have attempted the following:
$$\pi_1(v_1,v_2)=p(v_2<\beta(v_1))(v_1-\beta(v_1))$$ $$=(1-\beta(v_1))(v_1-\beta(v_1))$$
If this is an equilibrium, we must have that
$$=(1-\beta(v_1))(v_1-\beta(v_1)) \geq (1-\beta(w))(v_1-\beta(w))$$
for all $w\in[0,1]$. Hence,
$$\left.\frac{\partial \pi_1(v_1,v_2,w)}{\partial w}\right|_{w=v_1}=-v_1\beta'(v_1)-\beta'(v_1)+2\beta(v_1)\beta'(v_1)=0$$
$$\iff\beta(v_1)=\frac{1+v_1}{2}$$
But this strikes me as clearly wrong, if $v_1=0$ why should the player overbid? What am I missing?