From what I gather, price fixing works by getting all the relevant actors in a certain economic sector to agree to fix the price of the goods they sell at a certain, higher-than-normal price, so that the consumer is forced to buy overpriced goods.
My question is: how does this even work in real life? If the goods are overpriced, what stops a new seller from offering his/her goods at the real (lower) price, rendering the price fixers unable to profit from their scheme?