I think this is where the term originated:
R. M. Golden and J. F. Kaiser, "Design of wideband sampled-data filters," in The Bell System Technical Journal, vol. 43, no. 4, pp. 1533-1546, July 1964, doi: 10.1002/j.1538-7305.1964.tb04095.x.
Although there is an older reference in the paper as well, the first one mentioned in the paper, but I was unable to access and verify if that had any mention of the term "Direct Form".
Whereas the earliest usage of "Direct Form 1" and "Direct form 2" were found here:
On the Interaction of Roundoff Noise and Dynamic Range in Digital Filters*
Leland B. Jackson, Feb 1970, Link here