(As mentioned in the comments, the following approach does not work. The obtained object is not convex. It characterizes a "star-shaped" object with minimum expected distance though.)
I think the optimal object would be a union of $K$ and some ball centered at the origin.
Here are my thoughts.
By your definition of $f(L)$,
$$
f(L) \sim \int_{{\mathbb S}^{d-1}} \int_{0}^{r_L} x\frac{\mathrm{d}(x^d/x_L^d)}{\mathrm dx}\frac{r_L}{\mathrm{vol}(L)} \mathrm dx\mathrm dS \sim \int_{{\mathbb S}^{d-1}} \frac{r_L^2}{\mathrm{vol}(L)}dS \sim \frac{\int_{{\mathbb S}^{d-1}} r_L^2 dS}{\int_{{\mathbb S}^{d-1}} r_L dS} \stackrel{\mathrm{def}}{=} g(L),
$$
where $r_L$ is the distance from the origin to the surface of $L$ along a particular direction.
I used $\sim$ instead of =, because I dropped some constants.
Now we want to minimize $g(L)$ under the constraints that $r_L \ge r_K$ along any direction.
Notice that if $r_K$ along some direction is smaller than $g(K)/2$, then we can make it slightly larger, say increase it by $\epsilon \le g(K)/2 -r_K$, to make $g(K)$ smaller.
That is because we increase the enumerator by $(r_L+\epsilon)^2 -r_L^2 = \epsilon(2r_L + \epsilon)$, less than a factor $g(K)$ of the increase in the denominator.
Therefore, we can think of gradually "deforming" $K$ (by repeatedly growing the object slightly, and updating $g(\cdot)$) to make its $g(\cdot)$ value smaller.
Let $K^*$ be the convex object in the end.
Then, any point on $\partial K^*\setminus \partial K$ is at distance $g(K^*)/2$ from the origin, i.e., $K^*$ is the union of $K$ and a ball with radius $g(K^*)/2$.
Indeed, consider another convex object $K'$ such that $g(K') = g(K)$. Then $K^*\subseteq K'$, since otherwise we can grow the part of $K'$ inside $K^*$ to make $g(K')$ smaller.
On the other hand, $K'\subseteq K^*$, because otherwise, by the same idea, we can shrink the part of $K'\setminus K$ outside $K^*$ to make $g(K')$ smaller.
So there is a unique optimal solution.