My problem is quite simple to state, so it surely must have a name:
Given a graph $G=(V,E)$ with edge weights $w(e) \in \mathbb{Z}$, find a $V' \subseteq V$ that maximizes $\sum_{e \in E' } w(e)$, where $ E' = \{ (u,v) | u \in V' \vee v\in V'\} $ is the edge set covered by $V'$.
All I can find is variants involving vertex weights, which allows for easier (as far as I can see) reductions from classic problems to prove NP-hardness.