Time (styled within the magazine as TIME) is an American weekly news magazine published in New York City. It was founded in 1923 and for decades was dominated by Henry Luce, who built a highly profitable stable of magazines.

Time has the world's largest circulation for a weekly news magazine, and has a readership of 26 million, 20 million of which are based in the United States. Three other editions of Time are published for Europe, Asia and Australasia (South Pacific). Time for Kids is their division for children. Their YouTube channel is available here.

Note: To access old Time articles on their website, a subscription must be bought.

• All Asians Are Alike: Defied. After the Pearl Harbor attack, the magazine published "How to Tell Your Friends from the Japs" (mirror here).
• Approval of God: "Top 10 Fake TIME Magazine Covers" addressed a spoof of their 100 Most Influential People list by The Onion, finding it Actually Pretty Funny, and subverted a Take That in the process.
• From Bad to Worse: The magazine called 2000-2009 "the Decade from Hell".
• Hiroshima as a Unit of Measure: Inverted. When the atomic bomb was first dropped on Hiroshima, the magazine described it as seven times the power of the Halifax explosion.
• Historical Domain Character: For the 200th anniversary of Abraham Lincoln's birth, the TIME YouTube channel showcased a biography of the president using examples of his character in movies and TV.
• Human Interest Story: The annual Person of the Year and TIME 100 issues.
• If It Bleeds, It Leads: The "Red X covers" announcing the deaths of Adolf Hitler, Saddam Hussein, Abu Musab al-Zarqawi, and Osama bin Laden.
• Iwo Jima Pose: A cover for an article on "How To Win The War On Global Warming" replaced the flagpole in the original photograph with a tree.
• LOLcats: Discussed in this article from 2007.
• Mad Artist: In a 1933 article, Ezra Pound was described as "a cat that walks by himself, tenaciously unhousebroken and very unsafe for children [...]".
• Memetic Mutation:
  • A May 2013 issue cover about "The Me Me Me Generation" featuring a teenager taking a selfie was mocked in a photoshop meme for its portrayal of Millenials.
  • An August 2015 issue about virtual reality featuring Oculus founder Palmer Luckey became an object of ridicule and inspired a photoshop meme.
• Minimalistic Cover Art:
  • The infamous Is God Dead? issue,^[1] from April 1966. Red text on a black background.
  • "Is Truth Dead?", the April 2017 issue about President Trump and the truth, is a Shout-Out to the original design.^[2]
• The Mockbuster: Time Magazine did a whole article on other musical versions of The Phantom of the Opera that ran rampant in the 1990s (regional tours, community theaters, etc.) to cash in on Andrew Lloyd Webber's adaptation, since the source novel is in the Public Domain.
• My Real Daddy: Time Magazine likes to make the argument about Theodore Roosevelt being this trope to the United States of America. True, the nation had already been founded in 1776, but Time argues that it was Teddy who built the groundwork for America becoming a world power.
• One-Letter Title: Ten examples listed in "Top 10 Books with One-Letter Titles":

"You write a book, you get to the end, and then it's like—meh, I'll just pick one of the letters of the alphabet for the title."

• One of Us: Richard Corliss, longtime film critic for TIME magazine, has been a fan of Mystery Science Theater 3000 since its inception, and often wrote about it in his columns.
• Police Brutality: The magazine wrote an article about incidents in 1968 ("Chicago Examined: Anatomy of a Police Riot").
• Prom Baby: "Prom Nightmare" describes cases gone deadly.
• Retraux: The magazine published a special Bicentennial "July 8, 1776" edition in 1976. The entire issue is written as if Time had actually existed in 1776, with all its usual sections (with a few obvious exceptions like Film and Television). It apparently sold well, and was followed by a "1789" edition covering the first inauguration of George Washington.
• Review Ironic Echo: Their review of Harry Potter and The Half Blood Prince noted the book's parallels to the series' second installment and quotes the character Hagrid saying "Chamber o' Secrets all over again, isn't it?"
• Saint Bernard Rescue: This mid 80s ad shows a man being saved not with Brandy, but by Time Magazine.
• Think of the Children: The cover for the July 3, 1995 issue of Time about "CYBERPORN" shows a child using a computer, with shadows and a shocked expression on his face.